Social Media Super Panel

ExactTarget logoThe recent Social Media Super Panel was a bang-up success, attracting CMA’s biggest-ever luncheon crowd and rising to the top of Calgary marketing events. Audience feedback was tremendously positive, thanks to everyone who came for your support!

Huge thanks to our sponsors ExactTarget, to our speakers Doug Walker of Trigger Communications, Kevin Bobowski of Co-Tweet/ExactTarget, Joel Book of ExactTarget, and our moderator Doug Lacombe of communicatto.

Cotweet logo Trigger Communications logo communicatto logo

Presentation slides:

Get more social media goodness …

 

 

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Award winning video: fighting cancer

Christmas @ Cannes is the holiday event of the season, November 30 at Flames Central. It is Calgary’s ONLY showing of the Cannes Film Reel – a showcase of the world’s best advertising. Canadian creative did particularly well in 2010. As an example, here’s a tremendously powerful award-winner on fighting cancer.

As Marketing Magazine put it:

DDB‘s Toronto team won Silver for “Fight,” its English-language effort for the Canadian Cancer Society. The spot is composed of a series of personal stories about cancer. Interspersed are survivors and family talking to the camera as if addressing the disease, saying they are strong enough to overcome its effects.

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Four Film Lions for Canada, including Gold for BBDO

2010 was a good year at the Cannes Festival, with Canada taking home fourteen awards in total. Marketing Magazine covered it nicely. Four of those awards were for film. BBDO took home a Gold for Tropicana Orange Juice, DDB won Silver for The Canadian Cancer Society, while Bronze Lions went to PALM + HAVAS for VW Golf City and TBWA/Vancouver for The Vancouver International Film Festival.

The 2010 reel includes approximately two hours of the world’s best commercials. Combine top notch creative with Calgary’s best Christmas party at Flames Central and you have THE event of the season.

Here’s a quick sample of the quality creative you will see – the above noted gold-winning Tropicana spot from BBDO:

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Canadian Marketeer podcast: 5 minutes with Dan Evans on Christmas@Cannes

In this inaugural episode of the Canadian Marketeer podcast, I speak with Dan Evans of the Evans Hunt group regarding the upcoming Christmas@Cannes event and how it benefits the National Advertising Benevolent Society. Evans Hunt has stepped up to sponsor Christmas@Cannes at the platinum level, partly due to their strong commitment to giving back to the communications community. Listen in:

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Amazing creative wrapped in a bow at Christmas@Cannes

Here’s the highlight reel for the MOFILM Cannes Lion competiton 2010 winners:

Details for the Christmas @ Cannes event, where you will see this caliber of advertising and more can be found at http://bit.ly/cannesyyc

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