CMA Calgary Events/Youth Lifestyle Marketing

CMA Calgary hosts regular events for our members, to facilitate marketing in Calgary and to build connections between advertisers and an advertising agency. Calgary CMA's recent events have included:

• Luncheon Series
  Norman Mendoza, President - Redengine Inc
  "Tech Trends and the Future of Online Marketing - Will You Miss out?"
• CCAT Gala Event
  Wendy Muller, Head of Advertising Sales/Operations - Google Canada
  "The Future of Internet Marketing"
• Breakfast Series
  Pat Tremaine, Senior VP Marketing - Bell Canada
  "How to Successfully Build a Brand In A New Market"
• Breakfast Series
  Harald Horgen, Founder and President - The York Group
  "Sales Channel Secrets - Enter New Markets And Do It Profitably"

At CMA Calgary we focus on information-driven marketing disciplines. This includes relationship marketing, direct response marketing, interactive marketing, the integration and convergence of marketing disciplines and the exploitation of new technologies such as Calgary web site marketing. This form of advertising is perfectly suited to reach certain target groups, such as teenagers and children. By specializing in Calgary advertising/media across technological platforms, CMA members have a unique and indispensable perspective on the marketing game.