Calgary CMA

Learn How To Effectively Connect With Your Customers…Their Way
Yes, as marketers and business owners, we all know there are any number of ways to reach our customers – but how effective have you been so far at actually integrating your marketing efforts into a clear, targeted Direct Marketing Campaign, involving areas like database, design, print, email, web, social media and more? Continue reading →

Each year, Calgary CMA hosts an event which includes a golf tournament, charity dinner and auction. Celebrating its 21st year, our 2011 event will take place on June 22nd at the world famous Banff Springs Golf Club, where participants will have a chance to win fantastic prizes including over $1,000,000 dollars worth of Supercars. Continue reading →

On the evening of June 21, we will be hosting an exclusive event at the Banff Springs:”A Conversation with Chris Rudge.” Chris Rudge is the Chairman and CEO of the 100th Grey Cup Festival in 2012 and was the CEO of the Canadian Olympic Committee during the Vancouver Olympic Games. He has also served as Chairman of the steering committee of the Own The Podium initiative. Continue reading →

As we all start to move out of our collective recessionary mindset, and our emphasis now is set firmly on growing demand, we are starting to see that innovation is taking the place of cost reduction at most companies this year. As marketers, we in particular need to be the ones to step up and lead this focus on innovation in order to create and nurture this growth. Don’t miss Lynne Fletcher of BBDO as she uncovers where true marketing innovation is really happening and what it really takes to be an innovative marketer today. Continue reading →

Someone’s Going to Get the Promotion. Be the One.
This course provides a comprehensive overview of all aspects of digital marketing.
Topics include: social media, search marketing, online advertising, web analytics and mobile marketing. Continue reading →