Past CMA Events
Wednesday June 24, 2009
19th Annual Golf Tournament at Beautiful Silvertip
What an amazing day…and over $30,000 raised for charity!
Wednesday May 27, 2009 Luncheon Series
Steven Koles – President, Hemisphere GPS
Segmentation for Success – Are You Guilty of the Biggest Marketing Mistake?
Read our blog overview of this luncheon here
Wednesday Apr 29, 2009 Luncheon Series
Jeff Lowe – VP Marketing Communications, TELUS Business Solutions
B2B Marketing Today – Avoiding Obsolescence
Read our blog overview of this luncheon here
Wednesday Mar 25, 2009 Luncheon Series
Gene Lewis – Director Sales & Marketing, Intuit
Customer Satisfaction – Secrets from the World’s Most Admired Software Company
Another great Sold-Out luncheon where Gene candidly revealed Intuit’s highs and lows on their path to world-class customer satisfaction as well as their strategies utilizing Net Promoter that led to them being named Fortune Magazine’s “Most Admired Software Company” – ahead of even Adobe, Microsoft, Oracle and more.
Tuesday Mar 3, 2009 Partner Event
The Power Within – Calgary Speaker event
Members received discounted rates to attend this world-class speaker and motivational event which included speakers like Martin Sheen, Bob Greene, Frank Abagnale, Brett Wilson and more.
Wednesday Jan 28, 2009 Luncheon Series
Shawne Duperon – Gossip, Media & Networking Expert – ShawneTV
Boost Your Free PR in a Downturn
Easily one of our most entertaining (and Sold-Out) luncheons to date, Shawne revealed the secrets she has used to gain free media and PR exposure for her clients in a luncheon that couldn’t have been more timely considering the current economic downturn and Marketers looking for am edge.
Monday December 1, 2008
6th Annual Calgary CMA Xmas Party
What a way to end the year as our members enjoyed a fantastic night at Escoba with lots of holiday cheer, prizes, and most importantly, helped us raise money through our silent auction for two very important causes. Thank you to everyone for a great night!
Wednesday Nov 26, 2008 Luncheon Series
Rahul Sood – Founder, VoodooPC
Brand Differentiation – A True Success Story
Members heard the insights of yet another local success story as Rahul described how he (on a shoestring marketing budget) built the most recognized brand in the luxury gaming PC world and that subsequently led to their acquisition by PC giant, HP.
Wednesday Oct 29, 2008 Luncheon Series
Mark Laver – Associate VP – Ipsos Reid
Marketing Research in Our New 2.0 World
With the effective use of new technologies front and center, Mark revealed the newest techniques and the most effective ways to gather and capitalize on your market research both today and into the future in our new 2.0 world.
Wednesday May 28, 2008 Luncheon Series
Tom Hodson – President & COO – SMART Technologies
Building a Great Brand Globally … the SMART way
Those in attendance were treated to the insights of the leader of a true homegrown global success story and one of Calgary’s most respected hi-tech firms. Showing our members how to become truly customer-centric in a global world, Tom inspired the room and provided key insights into SMART’s immense success.
Wednesday Apr 30, 2008 Luncheon Series
Laurene Cihosky – Senior VP, Canada Post & 2007 Direct Marketer of the Year
The Future of Direct Mail…Cause for Concern?
Hard to pick a better speaker on this topic than 2007’s Direct Marketer of the Year! Laurene enlightened the crowd as to the impacts that technology and demographics, just to name two factors, are having on the direction of DM and how successful companies are utilizing these trends and capitalizing.
Wednesday Mar 19, 2008 Partner Event – Gala Dinner
Michelle Dennedy, Chief Privacy Officer – Sun Microsystems
CCAT-Calgary CMA Partner Dinner Event – “Privacy is Your Business”
Calgary CMA was proud to partner with Calgary’s premiere technology association, CCAT, to offer our members a preferred rate to this keynote speaker dinner at the Calgary Petroleum Club.
Wednesday Feb 27, 2008 – Luncheon Series
Sandi Gilbert – Crystaldox
The Future of the Document (and its Marketing Impact for You)
A great way to start the year as Sandi exposed the attendees to the newest marketing document trends and gave insights into where marketers should be looking to leverage documents to gain an edge – a great luncheon full of questions and audience interaction.
Monday Dec 3, 2007
Calgary CMA 5th Annual Xmas Party
Atop the Calgary Tower
What a night! The Calgary Tower’s view was spectacular as was our Xmas party. Holiday cheer, great appetizers, and an incredible charity silent auction that helped us cap off our year raising over $35,000 for charity in ’07. Thank you all so much for your generosity and can’t wait until next year’s party!
Wednesday Oct 31, 2007 Luncheon Series – Sold Out
Barry Siskind & Dr. Jonathan Calof
10 Secrets to Maximizing Tradeshow ROI
With so many people so focused on new web technologies in their marketing efforts, Barry & Jonathan brought us back to basics with a dynamic session outlining 10 proven strategies to maximize the return on investment on what is still one of the biggest marketing expenses for many companies. A lot of eyes were opened at this great luncheon.
Thursday Oct 4, 2007 Luncheon Series – Sold Out
Matt Stodolnic, VP Interactive & Creative Services – Salesforce.com
Web 2.0 – Leveraging New Technologies in Your Marketing Efforts
Traveling all the way from San Francisco, Matt’s luncheon was our largest Sold Out event ever and he didn’t disappoint! Enlightening the audience with the immense success of Salesforce.com and their forward thinking interactive web strategies, the audience came away charged about the many possibilities to improve their own web presence while connecting with their customers better.
Wednesday June 27, 2007
Calgary CMA 17th Annual Golf Tournament – Sold Out
SilverTip Golf Course
Wow! The 17th annual Calgary CMA Golf Tourney was easily our very best! A world-class golf course, incredible door prizes and a silent auction that, when the dust cleared, allowed us to raise over $24,000 for charity! It was an amazing day for all and we hope to see you all at SilverTip next year!
Wednesday Apr 25, 2007 – Luncheon Series
Andrew Goodman, Founder & Principal– Page Zero Media
Unlocking the Secrets of Search – Turning Clicks into Bucks
With our members’ insatiable appetite for all things web related, search guru Andrew delivered a truly eye-opening presentation that had many in the room realizing the immense potential their companies and websites were missing out on.
Friday Feb 16, 2007 – Luncheon Series
Joe Connelly, VP Sales & Servicing– Tourism Calgary
Creating Brand Envy – Selling the Calgary Brand to the World
What a great way to kick off 2007 as Joe captivated the crowd as to some of the great marketing strategies being used to promote Calgary to the rest of the world. With his passion and enthusiasm, it was evident the entire room fell in love with Calgary all over again- and came away with some great ideas for their own businesses.
Wednesday Dec 6, 2006
Calgary CMA 4th Annual Xmas Party
Catch Restaurant
Our best Xmas party yet! Catch was packed with holiday cheer, great appetizers, more door prizes than ever before and an most importantly, an incredible charity silent auction raising over $6000 for Zambia! Thank you all so much for your generosity. Can’t wait until next year’s party!
Thursday Nov 30, 2006 Luncheon Series
Tom Snyder, Senior VP– Huthwaite
The Sales & Marketing Gap – Bridging Your Teams for Success
Yet another SOLD OUT luncheon as Tom revealed tips and solutions to a challenge almost all of us face – ensuring our sales and marketing teams are on the same page and are working together effectively to deliver a consistent message to the client.
Tuesday October 24, 2006 Dinner Series
David Chalk, Founder of Chalk
Achieving Brand Loyalty In An Adulterous World…
The Palliser Penthouse was SOLD OUT as we launched the fall speaker season with an exclusive dinner with media and technology guru David Chalk. David had a fascinating story to tell and his passionate and inspirational talk left the crowd wanting more.
Wednesday June 28, 2006
Calgary CMA 16th Annual Golf Tournament
SilverTip Golf Course
As our first tourney held at fabulous SilverTip, the 16th annual Calgary CMA Golf Tourney was easily our very best! A world-class golf course, incredible door prizes and a silent auction that brought in tens of thousands of dollars for several charities, it was an amazing day for all. Hope to see you all at SilverTip next year!
Wednesday May 31, 2006 Luncheon Series
Bryan Pearson, President – AIR MILES Reward Program
Building Clients For Life – The Loyalty Marketing Landscape
Arguably nobody knows loyalty better than AIR MILES and Bryan shared the truth about client loyalty and offered proven methods that can help any business create long term loyalty. A great luncheon from one of the brightest in the industry!
Wednesday April 26, 2006 – Luncheon Series
Hubert Wat, VP Corporate Marketing – Forzani
Market Positioning – Going Back to Basics
Hubert Wat was easily one of the most entertaining and informative speakers we have had at one of our luncheons. His focus on the need to sometimes take a hard look at your own business model before evaluating marketing efforts was an eye opener for many in the crowd. And with Forzani’s success, who could argue with him?
Wednesday Mar 15, 2006 – Partner Event
Wendy Muller, Head of Advertising Sales/Operations – Google Canada
CCAT Gala Event – The Future of Internet Marketing
Calgary CMA was able to partner with the organizers of this event, CCAT, to offer our members a preferred rate to this Sold Out gala keynote speaker dinner at the Telus Convention center.
Wednesday Mar 1, 2006 – Luncheon Series
Norman Mendoza, President – Redengine Inc
Tech Trends and the Future of Online Marketing – Will You Miss out?
Norman’s dynamic presentation had the crowd glued to their seats as he explained the newest marketing tools such as wikis, blogs, podcasts, syndication and more – terms that were foreign to many until recently – and explained how these can/will be utilized by effective marketers.
Wednesday Jan 25, 2006 Breakfast Series
Pat Tremaine, Senior VP Marketing Bell Canada
How to Successfully Build a Brand In A New Market
Pat’s presentation gave us yet another full penthouse for breakfast as she candidly discussed the strategies Bell has used to successfully penetrate a new market for them – the West – and what it is like for such an established company like Bell to be the new kid on the block’.
Wednesday Dec 7, 2005
Calgary CMA 3rd Annual Xmas Party at Catch Restaurant
Once again yet another fantastic Xmas party! The place was packed with holiday cheer, great appetizers, more door prizes than ever before and an incredible silent auction with the proceeds going to a fantastic charity. Can’t wait until next year’s party!
Wednesday Nov 30, 2005 – Breakfast Series
Harald Horgen, Founder and President The York Group
Sales Channel Secrets – Enter New Markets And Do It Profitably
As a renowned global expert, Harald’s session had all eyes and ears open as he revealed proven channel tips and strategies that have helped his clients develop and capture new markets around the globe.
Wednesday Oct 26, 2005 – Luncheon Series
Genevieve LeBrun, VP Marketing Yellow Pages Group
Keeping A Century Old Brand Fresh Today
Genevieve captured the crowd as she discussed the marketing strategies and successes that have allowed YPG, a 100 year-old institution, to not just evolve but continuously thrive in our ever changing information world.
Thursday Sept 29, 2005 – Breakfast Series
Simon Jennings, Sales Director Yahoo! Canada
The Future of the Canadian Online Advertising Industry
At this CMA breakfast of champions, Simon discussed the growth of the Canadian online advertising industry, and, through his insights in working and leading a true pioneer in online advertising and marketing, discussed where he sees it heading in the future.
Wednesday May 25, 2005 – Luncheon Series
Ryan Gill, Co-founder and President Suitcase Interactive
Interactive Marketing Websites with a Purpose
Sure you have a website – but Ryan opened eyes by discussing how your site really needs to interact with your customers to help you build better relationships and how interactive marketing is vital to any marketing mix.
Thursday April 28, 2005 – Luncheon Series
Carla Campbell, Director of Marketing and Communications – Calgary Economic Development
Marketing the Heart of the New West
With few cities having marketed themselves in recent years as successfully as Calgary has, Carla’s pride was evident at this fantastic luncheon as she discussed the global recognition and envy of the “Calgary, Heart of the New West™ ” brand.
Wednesday March 30, 2005 – Luncheon Series
Paul Vickers, President of Penny Lane Entertainment
Marketing the Ultimate Entertainment Experience
With a packed house (like many of his clubs on a Saturday night), this sizzling luncheon had Calgary’s entertainment king sharing his experiences in growing, marketing and creating buzz for some of the hottest establishments and entertainment destinations in Alberta and BC.
Wednesday February 23, 2005 – Luncheon Series
George Brookman, VP Calgary Stampede Board of Directors
Marketing the Greatest Outdoor Show on Earth – SOLD OUT!
With the Palliser’s penthouse completely sold out, George was dynamic as he shared his insights on the challenges of marketing this world-renowned event and maintaining its steadfast brand power for almost a century.
Wednesday January 26, 2005 – Luncheon Series
Murray Pratt, VP of Intrawest
Marketing in 2005 & Beyond
We kicked off 2005 with a bang as Murray Pratt, VP of Global Tour Generation at Intrawest, shared his insights and strategies on Marketing in ’05, including how to navigate our new telemarketing regulatory landscape.
Monday December 6, 2004
Calgary CMA 2nd Annual Xmas Party at Catch Restaurant
Sold Out once again in 2004! This has been a highlight CMA event with great appetizers, door prizes, networking and more. Make sure you don’t miss out and sign up early for 2005!
Wednesday November 24, 2004 – Luncheon Series
Ken King, President & CEO of the Calgary Flames
Creating Brand Fanatics – The World’s Reddest Mile
It was a “C of Red” as Ken King, President and CEO of the Calgary Flames, shared his insights from the success the Flames’ brand experienced during last year’s playoff run and discussed the challenges he faces today.
Tuesday November 9, 2004 – Partner Event
The Power Within For Women – Speaker Conference at the Telus Convention Center
The Calgary CMA was able to offer an extraordinary opportunity for its members to save $140 off the regular price for this internationally renowned full-day event.
Wednesday October 27, 2004 – Luncheon Series
Peter Loman, Senior VP of Critical Mass
Building Customer Relationships Online
Peter Loman, Senior VP Technology of local darling Critical Mass, kept us on the edge of our seats as he revealed the secrets behind the immense success of online marketing leaders Dell, Hyatt and Mercedes-Benz.
Wednesday July 14, 2004
Calgary CMA 45th Annual Whoop Up! Stampede Breakfast
This Stampede party was one to be reckoned with. Complete with live music by Alberta rising star Jalayne Tradler, yummy breakfast, Calgary Stampede personalities, interesting marketing folk and our famous Kick-a-Poo Juice, it was Stampeding at its best.
Wednesday June 23, 2004
Calgary CMA 14th Annual Golf Tournament at Highwood Golf & Country Club
By far the best deal in town, our golf tourney was Sold Out once again as it continues to be a hugely popular event with our members. Who could blame them? Only $99 for golf, dinner, networking, golf – did we mention golf?
Thursday June 10, 2004
John Gustavson, President and CEO of the Canadian Marketing Association
CMA Privacy Seminar – Are You Compliant? A CMA National Event at The Calgary Zoo
Continuing to bring our members relevant CMA National events, this event led by John Gustavson, President and CEO of the Canadian Marketing Association, was just another example of bringing high profile national topics to our Calgary members.
Wednesday May 26, 2004 – Luncheon Series
Pat McGoey, Relizon
Demographic Marketing
Pat McGoey of Relizon illustrated how data can be used to grow your business by discussing real-world strategies on how data can be used to leverage customer behaviour and loyalty.
Wednesday April 28, 2004 – Luncheon Series
Stephen Joyce, Professional Speaker/Trainer for Zenergy PD Inc
Interpersonal Communication
Professional speaker for Zenergy PD Inc, Stephen Joyce, discussed tips and strategies to help CMA members improve their communication skills and influence others.
