CMA Events

To make sure we meet the varied needs of our members and others, our events take a variety of formats. Depending on the topic and speaker, we offer breakfast meetings, luncheons, networking events, workshops and seminars.

Building Great Brands

Think Big -Win Big With Your Customers Globally

SMART Technologies is without a doubt one Calgary’s favorite global technology success stories. You will find their SMART Board solutions all over the globe and everywhere from classrooms to boardrooms to military facilities to our very own “Hockey Night in Canada” broadcasts! How did they achieve such wide spread global success?

SMART Technologies President Tom Hodson believes every organization and marketer faces two key decisions:

Where should I be competing?
How should I be competing?

Your strategic plan and company's success are critically dependent on making informed decisions in these areas. Cogent insight into making informed decisions in these areas are further influenced by a comprehensive review of the following 5 fundamental questions:

Am I reaching the right kinds of customers globally?
What is my competitive advantage around the world?
Do I have the right supporting infrastructure on a global basis?
Can I develop the required local programs to support the global branding effort?
Will these things stay "right" in the future?

Join us as Tom takes you through a simple yet powerful approach to making these critical decisions to optimize your company's success.

Don’t procrastinate! Learn from a true global leader - Sign up Today as this one will sell out!

About the Speaker

Tom Hodson
SMART, President and Chief Operating Officer (COO)

Tom is responsible for the day-to-day direction of SMART. Tom joined SMART in 2006. He is considered a thought leader in strategic management and is also recognized as one of Canada’s top sales and marketing executives. He speaks frequently to corporate audiences on business strategy and a wide range of sales management and marketing topics.

He previously worked at Optime International, a consulting firm serving Fortune 500 companies, specializing in the areas of strategic customer management, marketing and business integration. In his capacity as executive vice president and managing partner, he led large-scale projects in the areas of post-merger business integration, customer marketing and strategic account management. Tom has worked with a who’s who list of blue chip companies and his leadership has helped transform the efforts of numerous companies (some of these include: Telus, General Motors of Canada, Nestle, Cadbury Adams, Schick-Energizer, Pepsico, The Toronto Maple Leafs (MLSE), McCain Foods, Yellow Pages, Campbell Soup Company, Molson, Novartis, and Heinz).

Prior to Optime International, Tom spent 16 years at Proctor & Gamble where he worked in a variety of executive roles. He was widely recognized for his outstanding leadership skills and was consistently ranked in the top 5% of his peer group in North America. His business results reflect an ability to deliver strong growth in very complex and competitive environments.

He is the co-author of the well-respected business book entitled ‘A Blueprint for Winning with Today’s Customer’ which has received strong reviews across North America and the United Kingdom. He has been interviewed on both radio and television on business subjects, most recently on CBC, CITY TV and Inc. Magazine.

Event Details

Date:	Wednesday May 28th, 2008 – Luncheon
Time:	11:30am
Location:	Palliser/Fairmont Hotel, 133 – 9th Avenue SW
* Save $5 by registering online via PayPal! *
Costs:	Online Registration (PayPal)
	Members: $39
	Non-Members: $54
	Telephone Registration (Tigertel)
	Members: $44
	Non-Members: $59
Phone:	(403) 228-8866 (Monday to Friday 8:30–5:00)

If you are interested in becoming a member of the Calgary CMA please visit our Membership page for details on membership benefits and how you can become a member > http://www.calgarycma.com/membership