CMA Events
To make sure we meet the varied needs of our members and others, our events take a variety of formats. Depending on the topic and speaker, we offer breakfast meetings, luncheons, networking events, workshops and seminars.
Segmentation for Success
Steven Koles
Hemisphere GPS
Wednesday May 27, 2009 Luncheon.
Are You Sure You Are Selling to the Right Customers?
So you think you’ve developed the latest, greatest, newest product or technology. Now all you need to do is sell it to the right customer. Sounds easy? Not necessarily. Many companies make the error of over simplifying their approach to market and position the wrong solution to wrong type or segment of customer. Don’t fall into the trap of being everything to everyone. Customers are not all created equally. Don’t miss this chance to see Steven Koles, President & CEO of Hemisphere GPS – and one of CalgaryInc.’s 2008 Top 40 Under 40 – as he reveals the key segmentation strategies that have made Hemisphere GPS a global leader and those that can help you re-focus to succeed during these trying economic times.
Seating is limited for this can’t-miss luncheon so register today!
Do You Know Your Customers Better Than Your Competition?
Named one of the fast-growing companies in the Top 25 Over $20 Million category of Alberta Venture's Fast 50 List, Hemisphere GPS is a global leader in precision commercial GPS technology. But just 2 years ago, they were just one among the pack and were as guilty as their competitors for applying a classic “one size fits all” strategy, the historical norm for GPS technology in their market.
Recognizing this, they implemented a fundamental segmentation strategy shift and reorganized everything from product development, channel management, support, etc. around these different segments. Today (just 2 years later), they are a global leader by having positioned the right products to each segment and even outright own one of the categories that their competitors have still not been able to address.
So, how do you know if you are positioning the right products to the right customers? How much more competitive could you be if you just took the time to strategically look at your customer segments?
In this tough economy, there is no time more critical than now to really understand the needs of your customers and to offer them the right solutions to those needs. Don’t miss Steven Koles, President & CEO of Hemisphere GPS, as he reveals how to effectively implement a discrete approach to segmentation and shows how this allowed Hemisphere GPS to become a global leader by successfully positioning their technology to the right customers.
Don’t procrastinate – get back to basics and dominate your competition. Seating is limited so Sign Up Today!
About the Speaker
Steven Koles
President & Chief Executive Officer
Hemisphere GPS
Prior to joining Hemisphere GPS in September 2006, Steve was most recently Vice President and General Manager at AOL Canada Inc. where he led the Internet Services Business in Canada including the AOL, Netscape, and Compuserve portfolios. Prior to AOL Canada, Steve has also held executive management positions at R4 Management Group, Windypoint Capital, Group Telecom, and TELUS Corporation. In addition, he has served on boards and in advisory capacities with such organizations as Route1 Inc., the Canadian Association of Internet Providers, and WURCnet/Netera Alliance.
He is a graduate from the Faculty of Management at the University of Alberta, and the Executive Management Program at the University of Western Ontario’s Richard Ivey School of Business.
Steven is also no stranger to awards & recognition. He recently made the list for the 2008 Top 40 Under 40 Award from CalgaryInc. Magazine and led Hemisphere GPS to be named one of the fast-growing companies in the Top 25 Over $20 Million category of Alberta Venture's Fast 50 List - just to name a few.
Event Details
| Date: | WEDNESDAY May 27, 2009 Luncheon |
| Time: | 11:30 am |
| Place: | Palliser/Fairmont Hotel, 133-9th Avenue SW |
| *** Save $5 by registering online via PayPal! *** | |
| Cost: | Online Registration (PayPal) |
| Members $39 Non-members $54 |
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| Telephone Registration (Tigertel) | |
| Members $44 Non-members $59 |
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Register online > Sign up for this Speaker Series Event
Or call 228-8866 to order tickets (Monday – Friday 8:30-5:00)
Seating is Limited.
If you are interested in becoming a member of the Calgary CMA please visit our Membership page for details on membership benefits and how you can become a member > http://www.calgarycma.com/membership