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Category Archives: News
Communicators turn to NABS in times of need
The National Advertising Benevolent Society (NABS) is like a well-kept secret. Communicators only find out about them when times are tough. That’s when NABS lends a hand. Take for example the story of a 34-year-old married marketing manager with a … Continue reading
Posted in News, Video
Tagged advertising, Cannes, Christmas, creative, event, festival, film, Flames Central, Lion, NABS, National Advertising Benevolent Society, reel, winners
Christmas @ Cannes brings the world’s best ads to Calgary
The world’s best ads are coming to Calgary thanks to The Canadian Marketing Association. CMA Calgary is thrilled to have the exclusive rights to screen the winning entries from the Cannes Lions International Advertising Festival – the “Cannes Reel” on … Continue reading
Duct Tape Marketing star John Jantsch coming to Calgary Oct 26
If you have a home, you have duct tape. And that’s more or less the premise of Duct Tape Marketing – it’s a how-to system that brings marketing to the masses. Any small to medium business owner can build a … Continue reading
Marketers have faith – social media sins can be avoided
The landscape of digital marketing is littered with road-kill. Companies who thought they were doing good, clever, creative things, but, like rubes at the ball, were completely unaware of their social media gaffes until it was too late. Digital marketer … Continue reading
Posted in News
Precision agriculture requires precision marketing
Segmentation the key to Hemisphere GPS success What do marketing and Global Positioning Systems have in common? According to Steven Koles, President and CEO of Calgary’s Hemisphere GPS, they both require precision to be successful. Koles’ recent presentation to the … Continue reading
Posted in News
