Responsibility & Calgary Media Advertising

Calgary business listings for Calgary marketing companies is only the start of what we do at CMA - Calgary. Advertising and Media responsibility is a cornerstone of our national plan. Of course we can help the public to find a Calgary marketing company, but that ability means nothing without recognizing the responsibility we have as advertisers.

CMA has participated in a variety of government-led task forces and working groups on issues such as privacy, electronic commerce, consumer protection and the prevention of telemarketing fraud.

One of CMA's key objectives is to increase consumer confidence in the marketing industry by taking a leadership role in responding to consumer concerns. The Association's Code of Ethics and Standards of Practice is compulsory for members. It includes the use of CMA's Do Not Contact Service, whereby consumers register to have their names removed from marketing lists.

Truthfulness, accuracy, clarity are enshrined principles in the CMA and Calgary CMA's Code of Ethics. Through ensuring to the public that marketing professionals are responsible members of the business community we can foster a sense of trust - a trust that is so easily broken.