Marketing to Publishing

The Fairmont Palliser Hotel
133 9th Ave SW
Calgary, AB
THUR June 25, 2015
11:30AM – 1:00PM

 

Register Today

Calgary Marketing News

Why Is Video Marketing So Important?

People Love Videos Recent forecasts from Cisco Systems suggest that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption predicted to quadruple. Since video usage is growing, businesses cannot neglect video as a … Continue reading

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How Can Marketers and their Agencies Work Together to Judge the Best Ideas?

Find out on May 20th… But for now, to explore CMA’s presentation topic on how marketers and their agencies can work together for top-rung results, Sue Blanchard, spoke with Trent Burton, the Creative Director of the WAX Partnership.  In the … Continue reading

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Add Some Physical to your Marketing Mix

On their cross-Canada tour, industry experts are stopping in Calgary to share insights and stories around their – and quite possibly your – customers’ demographic preferences, emotional triggers and shopping behaviours. Direct Mail (DM) is an efficient, highly targeted and very effective … Continue reading

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more news

CMA Membership

Become a member of the Calgary Marketing Association. We run some of the top marketing events in Calgary. If you want to network with peers and learn from some of the best, join today (read more)

Welcome Our Newest 2015 Members

Calgary Zoo

Entero Corporation

Marketing Directions

Ad Maki

Dilarwri Group of Companies

MB3 Brand Building

Crop Production Services

New Branch Media Inc

Clark Enterprises Inc.

Passerelle Marketing

Upcoming Events

Click here for a full listing of events

Marketing to Publishing:

Implementing a Digital Content Strategy

June 25, 2015    11:30am - 1:00pm  Lunch Included    Palliser Hotel

It’s become a content driven world. Democratized publishing is soaring thanks to an ever-evolving social, mobile technological revolution. Brand marketing is very quickly becoming brand publishing.

As marketers, how do we become publishers?

How do we strategically target content to specific stages of our customers’ journeys?

How do we restructure our organizations to deliver on digital content strategy and produce content development plans?

How do we measure if the branded content we create works or not?

Price: C$30.00 — C$79.00

Date: June 25, 2015

Available Spaces: 25

CMA Annual General Meeting

The Calgary Marketing Association will be holding their Annual General Meeting On June 25, 2015 at 1:15 pm to 2:00 pm at the Fairmont Palliser Hotel immediately following our luncheon speaker.

OPEN TO MEMBERS ONLY.  This is a no charge event.  PLEASE REGISTER BELOW.

If you are not able to attend please complete a proxy form.

Price: C$0.00

Date: June 25, 2015

Available Spaces: 49