How to Win and Not Lose the Name Game

The Fairmont Palliser Hotel
133 9th Ave SW
Calgary, AB
WED April 22, 2015
11:30 AM – 1:00 PM


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Calgary Marketing News

Giving a 1 Man Firm Credibility from Day 1

Roger Grant will be speaking at our next Luncheon on April 22. As a seasoned professional in the Name Game, Roger has amassed case studies of his and his clients’ successes. below is one of them: Launching a New Venture … Continue reading

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Navigating the Global Landscape: Tips for International Marketing

A Great Read By Denver Based Stella Peterson: In order to get products, ideas and campaigns noticed on a global level, companies have to change their marketing strategies. It has also become necessary for both consumers and marketers to adapt … Continue reading

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The Communications Evolution: Access & Shareability

The evolution of the Internet and social media has fundamentally changed the landscape in which public relations, marketing, IR, advertising and other media professionals operate. While social platforms like Facebook and Twitter have certainly contributed to that change, it’s mobile … Continue reading

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CMA Membership

Become a member of the Calgary Marketing Association. We run some of the top marketing events in Calgary. If you want to network with peers and learn from some of the best, join today (read more)

Welcome Our Newest 2015 Members

Calgary Zoo

Entero Corporation

Marketing Directions

Ad Maki

Dilarwri Group of Companies

MB3 Brand Building

Crop Production Services

New Branch Media Inc

Clark Enterprises Inc.

Passerelle Marketing

Upcoming Events

Click here for a full listing of events

Judging Good Creative

How Marketers and their Agencies can work together to judge the best ideas

This presentation will focus on understanding what constitutes good creative. It will ask (and maybe even answer),

  1. “How do I know I’ve got a good idea?”
  2. “How do I avoid ruining a great idea one change at a time?”
  3. “Where do I fit in as a client, to help make this the Best. Idea. Ever.?”

Price: C$30.00 — C$79.00

Date: May 20, 2015

Available Spaces: 34

Marketing to Publishing: Implementing a Digital Content Strategy

It’s become a content driven world. Democratized publishing is soaring thanks to an ever-evolving social, mobile technological revolution. Brand marketing is very quickly becoming brand publishing.

As marketers, how do we become publishers?

How do we strategically target content to specific stages of our customers’ journeys?

How do we restructure our organizations to deliver on digital content strategy and produce content development plans?

How do we measure if the branded content we create works or not?

Price: C$30.00 — C$79.00

Date: June 25, 2015

Available Spaces: 36